Five modules.
One client to type in.
RegiaPro isn't a bundle of separate programs: it is one piece of studio management software, split into five parts that hand your data to each other. The couple who write to you in January become February's quote, March's contract, July's gallery and August's posts — without you typing their name in even once.
How to read the labels
Next to every module you'll find where it really stands. Live means it works and is used every day. Being built means it is designed and tested but not finished: it won't be there when you sign up. We would rather write it here than let you find out later.
They mark the shots they want themselves.
Delivery stops being a WeTransfer link that dies after seven days. It becomes a client gallery of your own, with your name on it, that the couple can browse, download and show to their families — for as long as you decide.
- One link, one password, one expiry date. You set them, gallery by gallery. And when you hit "archive", the link really does go dead.
- The original never leaves. The browser only ever gets reduced versions, made by RegiaPro. The file that came out of the camera stays where it is.
- GPS location is stripped out. Cameras write into every frame where it was taken. At a wedding that line says where the bride lives: RegiaPro deletes it from the published copies.
- Photos and video together, in the folders you organised them into.
- On every plan, with storage that grows with it: 50 GB on Start, 300 GB on Pro, 1.5 TB on Studio. On Studio the galleries sit on your own domain, with our brand nowhere in sight.
Why we make so much of the data
A wedding gallery holds photographs of dozens of people, often children. It isn't a folder of files: it is personal data belonging to people who signed nothing with us. That is why everything sits on servers in Europe, and why the EXIF is thrown away rather than "usually not".
Close-up of the same screen, cropped to what matters.
Real screenshot from the software. Names, amounts and contact details are made up.
The four steps to send a gallery. Real screenshot from the software. Names, amounts and contact details are made up.
Three thousand frames culled in minutes.
The one part that doesn't run in the browser but on your own Mac, because it has to read three thousand RAW files and nobody wants to upload those anywhere. It exists to kill off the dullest part of the job: the first cull.
- Fast because it doesn't develop the RAW. The camera has already put a preview inside every file: reading that instead of developing the frame is 17 to 58 times faster (measured on real files, Sony and drone). A 3,000-frame wedding is analysed in minutes.
- It groups the bursts and picks out the best frame in each one for you. You correct it from the keyboard, fast.
- It asks what kind of shoot it is first — wedding, property and drone, portraits, event, sport, graduation — so it knows what to expect instead of guessing.
- It recognises bracketing and leaves it alone. The three or five frames at different exposures for an HDR look exactly like a burst, but they aren't five attempts: they are five pieces of one photograph. Software that keeps one and discards the rest ruins your work.
- It flags motion blur, missed focus and bad exposure, and writes down why.
- When it isn't sure, it suggests nothing and says so. That is the most important rule of the lot.
It never deletes anything. Ever.
The whole time it works on a list, not on the files: your RAWs stay where they are, untouched. Only when you press "Apply to files", and only after it has shown you exactly how many files it will touch and where, are the keepers copied and the rejects moved into a subfolder alongside. No wastebasket, no deletion. If one day you want the space back, you delete them yourself, by hand.
Where it really stands
It exists, and it is installed and tested: you download it from your account and it runs on any Mac with macOS 11 or newer. It is included in the Pro and Studio plans and in the 14-day Full Trial, which switches on the whole Pro plan. It is not included on Start, but you can try it: the trial licence expires and stays tied to your account.
A close-up of the same screen, cropped to the part that matters. Under every reject it says why, with the button to put it back.
Real screenshot from the software. The photos shown inside are test images.
The tally before it touches a single file, saying where everything ends up.
It answers passers-by, and writes the record for you.
These are two different things sharing a name, for two different moments in the day: one talks to people who don't know you yet, the other talks to you.
1. The chat on your website
A little bubble at the bottom right of your site. It answers the questions visitors ask — how much is a wedding, do you do drone work, are you free in September — and once it knows who they are and how to reach them, it creates the record on its own. You find it the next morning in your follow-up list, without having read the conversation.
2. The assistant inside the software
A box where you write in plain English: "draft a quote for Mario Rossi, wedding in Pistoia on 12 June", or "write a polite message asking the Bertellis for the deposit". It prepares the draft. It does not send it.
The rule that never changes
The assistant never decides on its own who you mean. If there are three Rossis in your list, it shows you all three and waits for you to choose. And whatever it prepares — a quote, an email, a WhatsApp message — stays a draft until you are the one who presses send.
The spending cap
The part that writes the text costs something on every request, so it has a monthly cap and a counter you can see. And the chat on your site has a per-visitor message limit, so nobody can blow up the bill by typing non-stop. cap in euro to be confirmed
A close-up of the same screen, cropped to the part that matters. The last column holds the contact that came out of the chat.
Real screenshot from the software. Names, amounts and contact details are made up.
Every morning you know who to follow up today.
This is the heart of it — the CRM for photographers underneath everything else. Everyone who contacts you becomes a record, and the record keeps everything that happened in order: the phone call, the quote, the message, the meeting, the deposit. When that person rings back six months later, in three seconds you know who they are and where you left off.
- The client's timeline. Everything done or received lands in one single list. There isn't one place for emails and another for notes: there is one place.
- Quote → contract → invoice. The quote is built from a template of yours, becomes a contract without retyping a thing, and the invoice comes out of that. Always unlimited.
- Follow-ups that put themselves forward. With the message already written, suited to the kind of shoot and to where you have got to.
- Connected calendar. Appointments land in your Google Calendar too — the one already on your phone.
- Documents kept safe. Quotes and contracts are sent on a link nobody can guess; invoices never leave the software at all.
- Price lists and packages. Those do get a readable link, because they end up in a WhatsApp message, and a link you can read builds trust.
How the follow-ups are worked out
After a quote: on day 3, then day 7, day 14, day 30. After a first enquiry with no quote: day 2, day 5, day 10. With two rules that matter more than the schedule: never two follow-ups less than three days apart (so if you come back from a week of shooting you don't find three messages queued for the same person on the same day), and no follow-ups in the week before the shoot, because by then they would be out of time.
If the software sits switched off for five days
Nothing bad happens: when you open it again, the whole backlog is waiting. "Who should I follow up today" is a question asked on the spot, not a service that has to stay running in the background — so there is no background service that can quietly stop working without telling you.
Close-up of the same screen, cropped to what matters.
Real screenshot from the software. Names, amounts and contact details are made up.
The list, with the year month by month. Real screenshot from the software. Names, amounts and contact details are made up.
Real screenshot from the software. Names, amounts and contact details are made up.
The fastest way to know if you need it is to try it
Fourteen days with no credit card, on your own real clients.
It builds you a month of posts.
A profile that hasn't moved in three weeks isn't laziness: it's that at the end of the day, choosing the photos, cropping them for stories and writing the captions is a second job. RegiaPro Social builds the month starting from the photos you have already delivered to clients.
The limitation, said plainly
The last click — the one that actually publishes to Instagram — is still yours for now. The direct connection to Meta needs an approval that has to be applied for and granted, and until it is there we would rather write it here than let you believe the profile updates itself. Everything else — the choosing, the cropping, the caption, the queue, the reminder at the right moment — already works. activation date to be confirmed
Close-up of the same screen, cropped to what matters.
Real screenshot from the software. Names, amounts and contact details are made up.